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Choosing Colors
It all started with color. There wasn’t a brand color to build on, so had to start from scratch. Consideration was paid to both the competitor brand colors and the Cengage business units’ brand colors.
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Brand Description
The executive team had a clear direction they wanted to move the business in and the design had to reflect that. It should be sophisticated, minimal, and speak to Cengage’s investors and where Cengage is going.
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Color Usage
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Icon Library